Hypercode Blog, Page 2

This year’s second connect circle was also an anniversary edition: dimedis is turning 30. The opening evening at Pe303 on the Rhine brought that history and the partnerships behind it to life. A summer evening in Cologne, good conversations, a barbecue, ice cream and a great 30th-anniversary party. Congratulations again! 🎉

The next day at Clouth Quartier focused on the topics shaping retail, trade fairs and events: commerce media, AI, digital signage, visitor management, measurable trade fair results and how digital services can make a difference on site. Having attended the first connect circle last year, this time we took part in two sessions ourselves.

Panel: “Rethinking Leadership: Why Female Leadership Matters to Everyone”

Our managing director Jens von der Heydt joined Christine Sommer from NOMOO ice cream, Juliane Jähnke from agendum and Konstanze Dallmeyer from dimedis to discuss why modern leadership goes beyond individual career paths. Moderated by Franziska Grabow, the conversation covered structures, visibility, networks and unconscious patterns. It also explored how companies — and, as Jens stressed, men — can help turn good intentions into meaningful change.

Masterclass: “Relevance at the Right Moment: How Event Apps Become Personal Trade Fair Assistants”

Next, Florian Ehle from dimedis and our managing director Stefan Grund showed how apps, including event apps, can become more relevant in the age of AI and hyper-personalization. They shared an exclusive look at the ongoing development of the FairMate Event App, which we build together with dimedis. It already offers much more than a digital program: content is tailored to different audiences before, during and after an event, providing the guidance, information or interaction people need at the right moment.

Thank you to dimedis for two great days and an event that brings industry discussion, product insights and personal connections together so well!

In our conversations with businesses, we see how quickly AI is becoming part of their workflows, social media presence and digital products. Their websites need to support that direction, too. Content is no longer discovered only through blue links in search results. Search engines, AI Overviews, chatbots and LLM-based assistants interpret it, summarize it and use it in new answers. This is where GEO comes in: Generative Engine Optimization is the practice of preparing content and its structure for generative answer engines.

For us, SEO/GEO builds on the foundations of good corporate websites. A website needs authoritative content, sound technology and clearly defined meaning. It should explain what a business offers, who it serves, the context it works in, and the experience and results behind its claims.

Search engines and AI systems approach this in different ways. They read content, recognize entities and interpret relationships to establish context. Services, people, projects, case studies, articles and contact options therefore need a clear structure as well as an engaging presentation. That means thoughtful information architecture, semantic markup, consistent metadata, a maintained XML sitemap and structured data using JSON-LD and Schema.org. Where useful, it can also include a curated llms.txt file or machine-readable endpoints such as MCP servers.

For CMS websites that have grown over time, this is often an architectural challenge. Custom SEO fields, legacy template logic and inconsistent content models can make it difficult to deliver content clearly. It helps to review existing SEO data, structured data and editorial workflows together, considering how the CMS, frontend, content model and markup work as a whole.

We help businesses develop their websites into dependable knowledge sources for traditional search and AI systems. Our work connects positioning, content structure, the CMS, frontend and semantic markup, looking beyond individual SEO fields.

• SEO/GEO audits of existing website and content structures
• Migration and configuration of SEO systems
• Information architecture for AI-readable service, project and knowledge pages
• JSON-LD/Schema.org for organizations, services, projects, articles and people
• Semantic HTML and technical frontend optimization
• XML sitemaps, canonical URLs and consistent metadata
• llms.txt and curated content summaries for AI systems
• Content structures that support retrieval for chatbots and AI search

SEO/GEO connects our work on Corporate Websites with AI Engineering. A modern company website represents a brand, supports sales and provides knowledge. We build and develop websites with all three roles in mind, so they work well for people and can be reliably understood and linked to by search engines and AI systems.

If you’d like to take your website in this direction, we’d be happy to review it with you, from strategy and content through to the technology behind it.

What’s it like to work at Hypercode? What matters to us? And, of course, which roles are we hiring for? Our new careers page is a place to get to know us beyond our projects. If you’re interested in planning, designing and building digital products — or know someone who is — take a look at hypercode.de/en/careers/.

It’s already working well: in the short time since launch, we’ve filled our first vacancies. Today, we’ve also added a listing for speculative applications in software development.

The new hypercode.de grew out of a question: how can we better show who we are and what we do? A lot has changed. Hypercode has grown, our portfolio has evolved and we’ve raised our expectations of how we present ourselves¹. The new website reflects that. It speaks more directly, shows more of our work and makes it clearer what we do for our clients.

Show, don't tell

We’ve built on the approach of the previous site. Hypercode is a Digital Product Studio with high standards, and we want that to come across from the first moment. More contrast, stronger accents and a visual language drawn from our work help make that happen. Less explaining, more showing.

That’s why the new hypercode.de features much more video, taken directly from our projects rather than stock libraries. New case studies show how those projects took shape, from strategy and planning to development. From the homepage showreel to individual project screencasts, the website gives you a closer look at our work than ever.

Spotlight: Our Services

Our redesigned service pages are central to the new site structure. They explain how we work and what we build. We’ve grouped them into What We Do, covering our expertise, and What We Create, showing the products and outcomes we deliver with our clients:

What We Do

• Product Strategy & Architecture — We help shape digital strategies and product ideas, advise on technology and architecture, and examine related business processes to identify solutions early.
• UX/UI Design — We create engaging user experiences with a design language tailored to each client. Working closely with development lets us carry complex design requirements through to the finished product.
• Software & Web Development — We build fast, intuitive mobile apps, web apps, configurators, websites and web services that people enjoy using.

What We Create

• Mobile Apps for iOS & Android — We build mobile apps that work well across platforms, combining reliable engineering, clear design and integration with the systems they need. Our work spans hybrid architectures and native device features.
• Corporate Websites — We design and build custom websites that make complex content easy to navigate, communicate technical expertise and engage visitors through fast performance and thoughtful interactions.
• Web Apps & Product Configurators — Interactive tools that help people make decisions and speed up processes. Modular and scalable, they fit into existing systems and business models.
• Custom Software — When off-the-shelf tools fall short, we build software around your requirements, with modular architecture, room to scale and a clear focus on maintainability and efficiency.

You’ll also find the occasional Easter egg. We think a business website should be fun, too. 🐣 Enjoy exploring — and, as always, we’d love your feedback and suggestions!