Hypercode Blog, #Events

Before the new semester begins, we’re looking back at the previous one. At the invitation of Prof. Dr. Boris Becker, Florian and Stefan shared insights into the collaboration between our companies. Prof. Becker, who has been teaching the “Web Technologies” module with Stefan on the Digital Marketing and E-Commerce program in Cologne for the past two years, welcomed them alongside Prof. Dr. Alexander Rühle.

UX/UI Design and Technology for Trade Fair Visitors

Over an hour and a half, Stefan and Florian showed students how event apps can help people make the most of a trade fair: finding relevant content, navigating the venue and making the right connections.

Using the FairMate Event App as an example, they shared insights into our joint product development process. Hypercode has worked with dimedis as a strategic design and technology partner for several years, from concept development and UX/UI design to development for iOS and Android. The two shared lessons from this collaboration and explained how design and technical implementation work together.

Personalization and AI at Trade Fairs

One focus of the discussion was how content, recommendations and interactions can adapt to individual interests and the situation at hand. Florian and Stefan explained how data analysis can help deliver relevant information at the right moment. They also explored the potential of AI and intelligent matching: apps could suggest relevant contacts and offers, becoming personal trade fair assistants. It’s a topic they also explored in their masterclass at connect circle 2026.

Thank you to Media University and the students for the exchange. We’re looking forward to the new semester!

→ Read Media University’s report on the guest lecture

About Stefan’s Teaching

Stefan has been teaching “Web Technologies” and “User Experience & Web Analytics” at Media University since the summer semester of 2023. He brings experience from our daily work on digital products into the classroom, from the first product idea to the collaboration between design, development, stakeholders and service providers.

Although not everyone could make it, our team played its way from hole to hole through the colourful blacklight worlds. With our 3D glasses on, we passed glowing temples, ventured into space and explored neon cyberpunk cities. Some of us were holding a minigolf club for the first time, but that hardly slowed them down: even the first-timers sank their balls in just a few strokes. There were strong performances all round and a few holes-in-one to celebrate. ⛳

Afterwards, we rounded off the evening with good food and drinks. It was lovely to spend some more time together outside the office. Another successful team outing — we’d happily do it again!

This year’s second connect circle was also an anniversary edition: dimedis is turning 30. The opening evening at Pe303 on the Rhine brought that history and the partnerships behind it to life. A summer evening in Cologne, good conversations, a barbecue, ice cream and a great 30th-anniversary party. Congratulations again! 🎉

The next day at Clouth Quartier focused on the topics shaping retail, trade fairs and events: commerce media, AI, digital signage, visitor management, measurable trade fair results and how digital services can make a difference on site. Having attended the first connect circle last year, this time we took part in two sessions ourselves.

Panel: “Rethinking Leadership: Why Female Leadership Matters to Everyone”

Our managing director Jens von der Heydt joined Christine Sommer from NOMOO ice cream, Juliane Jähnke from agendum and Konstanze Dallmeyer from dimedis to discuss why modern leadership goes beyond individual career paths. Moderated by Franziska Grabow, the conversation covered structures, visibility, networks and unconscious patterns. It also explored how companies — and, as Jens stressed, men — can help turn good intentions into meaningful change.

Masterclass: “Relevance at the Right Moment: How Event Apps Become Personal Trade Fair Assistants”

Next, Florian Ehle from dimedis and our managing director Stefan Grund showed how apps, including event apps, can become more relevant in the age of AI and hyper-personalization. They shared an exclusive look at the ongoing development of the FairMate Event App, which we build together with dimedis. It already offers much more than a digital program: content is tailored to different audiences before, during and after an event, providing the guidance, information or interaction people need at the right moment.

Thank you to dimedis for two great days and an event that brings industry discussion, product insights and personal connections together so well!

Dear clients, partners and friends,

Once again, we’re taking a moment to look back on the past few months and ahead to the next 365 days with confidence.

When it comes to reasons to celebrate, we’d happily take more of the same in 2026. Company parties and team events brought us closer together, both as a team and with you. Together, we built exciting new projects, celebrated launches, raised a glass and kicked a ball, and created real value for businesses and users. World events aside, long may that continue.

We welcomed new faces to the Hypercode team and our clients’ teams. We started new projects in automotive and mobility (including with a new car manufacturer! 🤯), supported innovative medium-sized businesses (whose products and services never cease to amaze us! 🦾), designed high-converting checkouts (from “Buy now” to customer accounts! 🎁), built polished frontends for finance and insurance (including interactive web apps! 🌅) and climbed the app store charts with our Android and iOS apps (leaving some familiar names behind! 🚀).

Many new digital products later, we can still say: that was a lot of fun. More of that, please! None of it would have been possible without your trust and the way we work together as partners. Thank you, from all of us.

Now we wish you a restful festive season, quality time with your loved ones outside work and a wonderful start to a successful 2026.

Your Hypercode team

(We’ll be back as usual from 5 January! 👋)