Hypercode Blog, Events, Page 2

A few weeks ago, we swapped mice and keyboards for joysticks for an afternoon and evening together. Our team, ranging from occasional players to dedicated gamers, worked its way through the arcade machines, game stations and interactive “The Floor Is Lava” game floor. With team challenges, new rivalries friendly duels and single-player action, there was something for everyone.

Some of us are still building towers in our heads, while others discovered that a slight height advantage could make them either unbeatable or indispensable in certain games (🏀). Add plenty of laughs, good conversations and a relaxed dinner afterwards, and it made for a lovely evening. A reminder that we work well together — and play pretty well together, too.

The event opened with an evening of networking and conversation. It was a chance to catch up with familiar faces and meet new people — a warm welcome that set the tone for the days ahead.

Day two focused on the future of trade fairs. Talks and discussions explored the balance between digital services and physical experiences, ways to generate revenue from digital touchpoints and new measures of trade fair success. We particularly enjoyed the range of perspectives, including insights from Messe Düsseldorf and Koelnmesse. One thing was clear: smart technology has become essential to sustained growth in the trade fair industry.

We’ve been helping dimedis develop its digital products since 2021, particularly through planning, design and development for LeadMate and the FairMate Event App. It was valuable to see these topics take center stage at connect circle, and to explore what digital products can do for the wider trade fair industry. We came away with plenty of ideas and look forward to putting them into practice with dimedis.

Alongside the party wristbands 😉, AI dominated the stages, panels and conversations. Established businesses and newcomers offered a wide range of perspectives on how they use it. In his keynote, Marc Opelt, CEO of OTTO, showed how AI can be used — and already is being used — across the customer journey. He explored how relationships with customers change when AI agents become part of everyday shopping, and how businesses beyond the AI providers can benefit.

DMEXCO also looks at the wider implications of technological change. In her talk, Prof. Dr. Maja Göpel argued that innovation needs social and environmental responsibility to have a lasting future. Even amid the enthusiasm for technology, this theme kept coming up: how can we design digital products sustainably and responsibly?

For Hypercode, the two days were a valuable chance to meet clients, have thoughtful conversations and take new ideas from the talks back to our work. We’re looking forward to applying them in upcoming projects, particularly when integrating AI into customer experiences and digital products.

After last year’s big fifth-anniversary party, we were happy to keep the Hyperfest tradition going, with plenty of familiar faces, new colleagues and new additions to our families. The weather played along again: a pleasant 27°C meant we could celebrate well into the evening with great burgers and cold Kölsch. For the gamers, a Switch 2 was hooked up to the projector. Judging by the Game Boy tribute on this year’s invitation, we’d clearly caught some of the Switch 2 hype ourselves.

A big thank you to everyone, inside and outside the team, who helped make the day happen. And, of course, to our barbecue masters Michael & Maik, who took charge of the grill for the third year running. They’re now a firm fixture on the Hyperfest line-up: “Are the guys from last year doing the barbecue again?” 😋

Thank you, too, to all our clients and partners for your continued trust in our sixth year together. We were especially pleased to welcome colleagues from Arc-Z, Basler AG, dimedis, Köhler Sicherheitstechnik, SuperSmash.Media and ZEIN Consulting.