23. September 2025

Hypercode × DMEXCO 2025

This year’s DMEXCO confirmed that AI is now central to strategy, innovation and public debate. Under the theme “Be Bold. Move Forward.”, the digital industry gathered in Cologne to explore how we, as technology experts, marketers and users, can help shape a future influenced by AI.

Alongside the party wristbands 😉, AI dominated the stages, panels and conversations. Established businesses and newcomers offered a wide range of perspectives on how they use it. In his keynote, Marc Opelt, CEO of OTTO, showed how AI can be used — and already is being used — across the customer journey. He explored how relationships with customers change when AI agents become part of everyday shopping, and how businesses beyond the AI providers can benefit.

DMEXCO also looks at the wider implications of technological change. In her talk, Prof. Dr. Maja Göpel argued that innovation needs social and environmental responsibility to have a lasting future. Even amid the enthusiasm for technology, this theme kept coming up: how can we design digital products sustainably and responsibly?

For Hypercode, the two days were a valuable chance to meet clients, have thoughtful conversations and take new ideas from the talks back to our work. We’re looking forward to applying them in upcoming projects, particularly when integrating AI into customer experiences and digital products.