SEO/GEO: Making Websites a Source for AI Search

In our conversations with businesses, we see how quickly AI is becoming part of their workflows, social media presence and digital products. Their websites need to support that direction, too. Content is no longer discovered only through blue links in search results. Search engines, AI Overviews, chatbots and LLM-based assistants interpret it, summarize it and use it in new answers. This is where GEO comes in: Generative Engine Optimization is the practice of preparing content and its structure for generative answer engines.

For us, SEO/GEO builds on the foundations of good corporate websites. A website needs authoritative content, sound technology and clearly defined meaning. It should explain what a business offers, who it serves, the context it works in, and the experience and results behind its claims.

Search engines and AI systems approach this in different ways. They read content, recognize entities and interpret relationships to establish context. Services, people, projects, case studies, articles and contact options therefore need a clear structure as well as an engaging presentation. That means thoughtful information architecture, semantic markup, consistent metadata, a maintained XML sitemap and structured data using JSON-LD and Schema.org. Where useful, it can also include a curated llms.txt file or machine-readable endpoints such as MCP servers.

For CMS websites that have grown over time, this is often an architectural challenge. Custom SEO fields, legacy template logic and inconsistent content models can make it difficult to deliver content clearly. It helps to review existing SEO data, structured data and editorial workflows together, considering how the CMS, frontend, content model and markup work as a whole.

We help businesses develop their websites into dependable knowledge sources for traditional search and AI systems. Our work connects positioning, content structure, the CMS, frontend and semantic markup, looking beyond individual SEO fields.

• SEO/GEO audits of existing website and content structures
• Migration and configuration of SEO systems
• Information architecture for AI-readable service, project and knowledge pages
• JSON-LD/Schema.org for organizations, services, projects, articles and people
• Semantic HTML and technical frontend optimization
• XML sitemaps, canonical URLs and consistent metadata
• llms.txt and curated content summaries for AI systems
• Content structures that support retrieval for chatbots and AI search

SEO/GEO connects our work on Corporate Websites with AI Engineering. A modern company website represents a brand, supports sales and provides knowledge. We build and develop websites with all three roles in mind, so they work well for people and can be reliably understood and linked to by search engines and AI systems.

If you’d like to take your website in this direction, we’d be happy to review it with you, from strategy and content through to the technology behind it.